“Let’s Update”
Ad Campaign in Support of Public Transportation on Shabbat
Like the system and performance updates on our personal electronics, we know that we need a strong public transportation system. Unfortunately, also like those updates, instituting public transportation on Shabbat feels, for many of us, like something we can put off to another day.
The concept for this campaign is to target specifically those people with access to private transportation on Shabbat and to make it impossible for them to ignore this mandatory update for all of Israeli society.
Campaign Message
Although slightly varied among the mediums where the popup appears, the message of the campaign is simple:
New Version Available
Israeli citizens need public transportation 7 days a week.
With this important update, the Israeli society will benefit from:
- reduced social gaps
- less traffic throughout the week
- positive environmental impact
Digital Assets
Physical Assets
Guerilla Ad Placements
